Thursday, November 18, 2010

Bliss/Nirvana - the ultimate product marketing strategy??

Arun - What am I seeking?
Bliss (sic)
Where shall I find it?
Within the confines of myself (they say)
When shall I find it?
Here and now (they say)
Then what the bloody hell is the problem? Am I not ready for it? Am I not worthy enough? Am I not looking for it enough?
Me - A Thot:
Bliss, heaven et Al is the most successful product marketed to humankind. Its USP is that it convinces the individual that it is a solution for every conceivable need and that it is his/her bounden duty to seek it out. Using an aspirational concept of Oneness, God etc, as a product attribute that targets perceived self worth, is a masterstroke in packaging of a product whose benefits will only be realised in individual consciousness. Yet, the masses will continue to aspire to what the one, realised. A new brand ambassador.
A key requirement to product efficacy is unquestioned faith, without doubts about the efficacy of the result. Discriminating minds must acknowledge this as the omnibus concept, for this is a product that addresses all questions on existence. There is no need for any other.
And hence, the ruling elites in society through the ages - thinkers, rishis, kings - have perpetuated and marketed and idea whose time will never come, but whose shelf life will never die. A basis for maintaining order in in society by channelising denizens hopes and aspirations.
The strange thing about Bliss, that they say, is that there are no words to describe it. Yet all those who put you on the path to realisation have the vocabulary to describe what it is not!

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